This is a book about marketing. Written by Jeff Rosenblum and Jordan Berg of Passion Brands. I just finished reading this book. It is a nice book at about 210 pages. Book has nice thick pages and easy to read format. I think you will find it to be a quick read too, not boring. If you are coming here and studying my resin casting projects you might find this book useful for starting your business. This book just came out in March of this year, I think. They have some job openings, maybe they will hire you.